Deborah McMurray recently presented Content Pilot’s landmark research to Lawyers Associated Worldwide, an international network for law firms that offers expertise from over 100 member firms representing more than 4,000 individual lawyers around the world.
Curious about what the adult version of the "3Rs" are? Relationships – Reputation – Revenue, and your website should be facilitating all three. Deborah offered highlights and trends from Content Pilot’s latest Study of the AmLaw Global 50 websites based on Ten Foundational Best Practices. These international lawyers learned where the largest law firms in the world excelled and where they failed – and where most global law firms of all sizes are falling short.
They walked away with a roadmap that they can use to immediately improve the power and impact of their bios (to make themselves more relevant and attractive short-list candidates), practice and industry pages, ensure that they are not discriminating against visitors with disabilities or getting caught in an unconscious-bias trap. Deborah also shared fascinating Google Analytics data from ten websites Content Pilot tracks, which spotlight website visitors’ behavior pre-COVID19 and during-COVID19. (Hint: this highlights the influence of social media.)
Learn More About the Ten Foundational Best Practices
If you want to dig into the Ten Foundational Best Practices so you can improve your law firm website, register for your free copy of the White Paper.