Ten Foundational Best Practices
The "Ten Foundational Best Practices" are the must-have features and functionality for all law firm websites, regardless of size, practice-mix and reach. Stop guessing. There are 71 attributes that you can reference when planning your website refresh or redesign. They change over time - based on changes in visitor expectations and how buyers of legal services buy, and new standards in the web industry. Your targeted and coveted visitors have high expectations that your law firm will deliver the answers to their burning needs and pressing questions. Are you delivering?
Content Pilot created the now widely-lauded Ten FBPs and has conducted 7 comprehensive analyses of the AmLaw 100 or AmLaw Global 50 firm websites. The research began in 2005 and the last study was Q4 2019.
You can access the latest results, trends and insights on this site, but we also encourage you to download the latest comprehensive White Paper here.Scroll
Kudos to my longtime friends Deborah McMurray, Keith Wewe, and their outstanding team ... on the 2020 edition of their "10 Foundational Best Practices" and their review of the Am Law 50's websites. This is meticulously researched and incredibly fascinating - work exceedingly well done. Required reading for our team at ALM Intelligence. You can get your copy here.
Patrick Fuller, VPALM Intelligence